About

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Three friends, one ritual - someone opens a bottle every Friday and we hear its story. Sparkling Book Club is the app that grew out of that habit.

Sparkling Book Club founders Martin, Helen and Annette as a caricature

It started small. On Fridays someone opens a bottle, the rest of us arrive, glasses are filled and the talk follows. Sometimes champagne, sometimes crémant, sometimes just the cava someone fell for. But always the same thing - behind that bottle is a story, and we want to hear it.

After a while the bottles stopped fitting in our heads. Who brought what, who said what, which crémant surprised us, which champagne disappointed. Calendars don't catch it. Notebooks don't either. We needed something that wouldn't spoil the Friday evening but would remember everything.

· The three of us ·
Founder · Build
Martin

The idea and the code. Bottle scanner and the rest of the engine behind the app. Drinks champagne, loves a vintage Roederer.

Founder · Palate
Helen

The heart of the club and the toughest opponent at any blind tasting. Helen decides what is good and what is good.

Founder · Style
Annette

Every glass, every photo, every entry goes through her eye. The reason SBC doesn't look like a spreadsheet.

Behind every bottle is a story. Our job is to hear it.

01Why

Because a great bottle has a great story.

There are plenty of wine apps. Vivino tells you whether the price is fair, Untappd tells you how popular it was among a hundred thousand strangers. But none of them know that this particular Pol Roger was opened at your best friend's 35th, and that his mother thought it was too dry.

Sparkling Book Club is the memory of good bubbles. Not an algorithm. Not a leaderboard. Your club - three to ten people - your bottles, your ratings, your stories. Private. Warm. Yours.

Behind every bottle is a story. Our job is to hear it.

02How

Scan the label. Tell its story. Do it again next week.

Everything starts with the phone camera. You hold the bottle, tap the shutter and a second later it's already in the catalogue - producer, vintage, region, plus a Vivino number for context. From there it's your words. Sometimes a line. Sometimes a page.

The AI sommelier suggests the next bottle based on what you've actually drunk. Not based on whose money is behind the suggestion. Every morning, one real fact from the champagne world - a Google search, not AI fantasy.

All of it stays inside your club. Not a public feed. Not an algorithm. Just the three or ten of you.

The words go on the cork. The rating goes in the club. The night becomes a memory.

03Who

Friends who drink in the same rhythm.

Sparkling Book Club isn't a mass product. It's a club - invite-only, small, hand-picked. If you have three or ten friends with whom you open a bottle once a week, a month, a quarter, and you want those bottles to stick around - make yourselves a club.

If you have a favourite wine shop you visit every Friday to hear what just arrived - bring them in. If someone in the family knows grand crus better than Wikipedia - that's the sommelier your club needs.

There's no public sign-up. Joining is by invite from someone already inside. That's intentional.

A club isn't made for a market. A club is made for friends.

04What's next

An evening that never ends.

Somewhere in the world, right now, someone is opening a bottle of champagne. In Paris, candles are being lit. In New York, the city sinks slowly into a golden dusk. In Tokyo, the first glasses are ringing on a rooftop terrace. Somewhere a moment is being born that would otherwise be lost — a glance, a sentence, a quiet promise no one would remember by morning.

Sparkling Book Club lives between those moments. Every bottle gets its story in the club — not in a spreadsheet, but in a memory. Years later, when you open another bottle from the same cellar, the club hands back everything that once surrounded it. The laughter, the argument, that one evening you can no longer recall alone — but that the club remembers with you.

Every club is a book of its own. Every bottle a line. Every evening a chapter. And as long as the friendship lasts, the book lasts too.

Slowly - the way a great Champagne is made.

Bubbles turn time into something.

Sparkling Book Club · Est. MMXXVI · Tallinn